Picking the right NHL jersey shouldn'T feel like a coin flip.If you're in the market for wholesale NHL jerseys, whether for your store or corporate clients, making the right choice is key.
Gearing up for the 2025–2026 season? Looking for the perfect gift for a die-hard fan? Or maybe you want to rep the jersey everyone else in the arena is wearing. Either way, the sales rankings don' t lie.
Connor Bedard's rise in Chicago is explosive. Ovechkin's march toward immortality in Washington is relentless. This season's top 10 selling NHL jerseys show exactly who's dominating the ice and the culture right now.
We've ranked them, broken them down, and made the decision easy for you.
#1 Connor Bedard Jersey — Chicago Blackhawks
Forty-two goals. Fifty-eight assists. One hundred and twelve points — and he still hasn't turned 20.
Connor Bedard isn't just the hottest name in Chicago right now. The Blackhawks' merchandise revenue has climbed 120% since his 2023 draft day. His jersey alone holds 35% of all NHL jersey sales heading into Q1 2026. This isn't a rookie having a nice season. This is a franchise being rebuilt around one person.
The sales numbers say it all. Sixty-five percent of buyers call Bedard "the next Crosby." Forty percent of his jersey sales jumped in the weeks right after the All-Star break. Fifty-five percent of buyers are under 25. In youth sizing alone, he makes up 30% of total volume. The kids have chosen their hero.
Which Version Should You Buy?
You have three tiers to choose from:
Premium (Authentic-style) — Tackle twill crest, holographic NHL shield, pro-cut fit. Comes in Home Red, Away White, and Alternate Black. ~$250
Breakaway (Replica) — Double-knit polyester, sublimated name and number, built for layering. Alternate Black only. $150–$200
Standard Fanatics — Heat-pressed lettering, solid team striping, the everyday fan pick. $135–$225
Every version carries official NHL licensing — no counterfeits, no shortcuts.
Where to Buy
Fanatics.com — Widest selection, $135–$260, frequent 20–30% sales
DICK'S Sporting Goods — Best Price Guarantee, $150–$250
NHL International Shop — Full Bedard lineup, global shipping, $140–$260
CBH Shop — Free US shipping over $99, Premium Home/Away at $250
Bedard's 18-game point streak this season isn't just a franchise record. It's a signal that a new dynasty is taking shape right now. This jersey is how fans are putting their name on it.
#2 Alex Ovechkin Jersey — Washington Capitals
Goal #895. April 6, 2024. The record that everyone said would never fall — fell.
Ovechkin buried that puck against the Florida Panthers. He didn't just pass Gretzky. He rewrote what we thought was permanent. Fans reacted fast and hard: Capitals #8 jersey sales spiked 500% week-over-week . For three straight months, it outsold McDavid and Matthews combined — by 3x volume.
That kind of cultural moment doesn't fade. It compounds.
Which Version Makes Sense for You?
Three tiers, three different reasons to buy:
Fanatics Breakaway (Red, Captain Patch) — Moisture-wicking mesh. Sizes S–4XL. Machine-washable. This is what 80% of buyers pick. $135–$165
NHL Authentic Pro (Adidas/Fanatics) — Tackle twill crest, fight-night heat-sealed nameplate. Reverse Retro 2.0 is also available. Gretzky-beater editions are already selling for $400+ at auction. $200–$275
Mitchell & Ness Throwback — 2005–06 rookie-era design with embroidered patches. Value has been climbing 15–20% each year. $250–$320
Buying for a collector? The Authentic Pro holds serious long-term value. Buying for game-day wear? The Breakaway Captain Patch is the clear answer.
Where to Buy
NHL Shop — Official NHLPA licensed, free shipping over $99, 365-day returns
Fanatics — Price match guarantee, 100% authenticity promise
DICK'S Sporting Goods — Best Price Guarantee, curbside pickup available
One hard rule: Walk away from anything under $100. That's counterfeit territory — NHL alerts confirm about 70% of sub-$100 jerseys on open marketplaces are fakes.
#3 Sidney Crosby Jersey — Pittsburgh Penguins
Thirty years from now, someone will pull a gold Penguins jersey from a box in their attic. They'll know where they were the day Crosby wore it.
That jersey is real. You can buy it right now.
On October 9, 2025, Pittsburgh opened their home season against the Islanders. Crosby warmed up in black. Then he stepped onto the ice in gold — a throwback to the 1980s dynasty era. A quiet nod to everything the franchise was built on. The arena got it right away.
That Gold Third jersey showed up in 12 regular-season games . Then Pittsburgh took it further. Starting April 18, 2026, it became the team's official playoff Home jersey . That's not a marketing move. That's a statement about legacy.
Which Version Should You Buy?
Youth Replica (Gold Third) — 100% polyester air mesh, screen-printed name and number, licensed by the league. $85 at Rally House
Men's Breakaway (Black, Captain Patch) — Fanatics Authentic Pro construction, fight strap, droptail hem. Free shipping with Jersey Assurance via NHL Shop
Premium Authentic — Comes in men's, women's, and kids' sizing at NHL Shop and Dick's Sporting Goods
Fanatics / SP Apparel makes every jersey in the lineup. They've been the league's go-to ice hockey apparel supplier since June 2024, with 50 years of on-ice uniform history behind them.
Where to Buy
NHL Shop — Full Crosby lineup, free shipping, Jersey Assurance included
Dick's Sporting Goods — Best Price Guarantee, in-store availability
Rally House — Gold Third youth replica at $85
Crosby is in his final chapter. The gold jersey is already his playoff armor. Nostalgia and current relevance — locked into one design. That's why this jersey earns its spot on this list.
#4 Jack Hughes Jersey — New Jersey Devils
Jack Hughes just won Olympic gold. That kind of moment doesn't just define a career — it defines a jersey.
His 2026 Olympic overtime game-winner pushed Devils replica sales up 25–30% year-over-year in a single night. Among under-25 NHL stars, Hughes ranks #1 in social engagement — 2M+ across TikTok and Instagram. Forty percent of all NHL jersey buyers are between 13 and 17. Hughes leads that age group by a wide margin.
Which Version Should You Buy?
Fanatics Breakaway Replica — Red/black/white Devils colors. You get heat-sealed name and number, mesh ventilation inserts, and a loose fan fit. Sizes run S–5XL. $150–$180 at DICK'S Sporting Goods
Adidas Authentic Pro — Built with tackle twill, a fight strap, debossed logos, and a pro-cut fit. It holds up through 100+ washes. $250–$400
The Breakaway survives 50–75 washes with no problem. The Authentic Pro takes real abuse — it's built the same way game-worn gear is. Know what you need before you spend.
Where to Buy
DICK'S Sporting Goods — Free shipping on $49+, 700+ in-store pickup locations
NHL Shop — Custom nameplate options of ice hockey apparel (+$20), youth sizing available
Fanatics — Youth bundles starting at $100
Hughes is 23 years old. He's already a franchise cornerstone with an Olympic gold medal. This jersey stays relevant for years to come.
#5 Connor McDavid Jersey — Edmonton Oilers
138 points. 74 games. The NHL scoring race isn't a race anymore — it's McDavid, and then everyone else.
That kind of dominance moves merchandise. In Canada alone, McDavid's #97 jersey accounts for 40–50% of total NHL jersey sales . Edmonton and Ontario lead the volume. He's held the top-selling Oilers jersey spot every season since his 2015 draft. This year's 138-point run — 48 goals and a league-leading 90 assists — pushed demand up 25% versus 2024 . His last 10 games: 7 goals, 10 assists, 17 points. The man is not slowing down.
Which Version Should You Buy?
Two tiers cover most buyers:
Fanatics Breakaway (Royal Blue Home) — 100% polyester, breathable stretch build, replica fit. Your everyday go-to jersey. ~$660–$834 CAD
Fanatics Authentic Pro On-Ice — Lightweight, pro-level construction. Women's cuts are available too. The pick for serious collectors. Premium tier
Home Royal Blue is the top choice — 80% of sales volume , and it stands out in any arena. Want something rarer? The orange Away jersey is moving fast — up +20% year-over-year in Canada . It also carries a 15–20% premium on resale markets.
Where to Buy
NHLShop.ca — Full #97 lineup, all sizes, officially licensed
Canadian Tire — In-store pickup starts October 1 (Part #879M-H3C-M97)
Fanatics — Men's, women's, and kids' sizing across all colorways
McDavid's resale prices already run 30% above retail . That gap grows every time he drops another five-point night.
#6 Nathan MacKinnon Jersey — Colorado Avalanche
120 points. 82 games. His Hart Trophy run made every other center in the league look like they were playing a completely different game.
MacKinnon's 2025–2026 season — 52 goals, 68 assists, a +32 rating — puts him right next to McDavid. Not behind him. Side by side. Colorado's burgundy and steel blue is already one of the most recognized looks in the league. Add MacKinnon wearing #29, and it's now one of the top-selling jerseys too.
Which Version Should You Buy?
Breakaway Road (Steel Blue) — Fanatics build, breathable mesh, soft collar. The easy, go-anywhere pick. $205 at Altitude Authentics
2025 Air Force Blue Alternate — Mesh panels, adjusted fit, harder-to-find colorway. $180–$220 CAD at Pastime Sports
Full Lineup — Men's, women's, and youth sizing available at NHL Shop. $135–$250 USD
Where to Buy
Altitude Authentics — Breakaway Road #29, $205, 30-day returns
NHL Shop — All styles, full sizing range
HockeyMonkey — Fanatics Premier, $150–$200 CAD, 90-day returns
The burgundy home jersey carries that Stanley Cup energy. The steel blue road version is the one you wear everywhere. Either way, you're getting a jersey tied to a player with plenty of big years still ahead.
#7 Cale Makar Jersey — Colorado Avalanche
Ninety points. From a defenseman. That number alone tells you everything about why Cale Makar's jersey belongs on this list.
In 2023–24, Makar posted 21 goals and 69 assists across 77 games. That's a 1.17 points-per-game pace. Most forwards can't touch those numbers. He led all NHL defensemen in assists and power-play points. His +34 rating was no accident. Neither is the demand for his #7 jersey.
Defenseman jerseys make up just under 10% of total NHL sales. Makar's outsells the average D-man jersey by 3x . That's what a true two-way superstar does to a merchandise rack.
Which Version Should You Buy?
Premium Home (Burgundy) — Altitude Authentics, captain's patch included. $275
Alternate (Navy) — Fanatics, $229.95 when back in stock
Where to Buy
Altitude Authentics — $275, 30-day returns
Fanatics — Navy alternate, check restock often
One more thing worth knowing: 62% of Avalanche fans buy both MacKinnon and Makar jerseys . Colorado's Big Two dynamic is real. It's pushing co-purchases at a rate most single-star franchises can't match.
#8 David Pastrnak Jersey — Boston Bruins
Boston doesn't hand out franchise status to just anyone. Pastrnak earned it the hard way. He has 300+ career goals, six straight 40-plus-goal seasons, and a 2023–24 stat line of 47 goals and 110 points. TD Garden fans had plenty to cheer about that year.
His #8 jersey is a Boston institution. Black and gold, classic as the building itself.
Which Version Should You Buy?
Mitchell & Ness 2014–15 Throwback — Exact replica graphics from his breakout years. Long sleeve, sewn-on fabric appliques, woven jock tag. It's marked down to $135 from $200 right now. Prague shops charge a 15–20% premium for this one — Czech fans drive serious international demand.
Fanatics White Away Premium — Embroidered crest, tackle twill lettering, holographic NHL Shield. It runs larger than the Breakaway cut. Built to last.
Game-Used Authentic — A verified 2024–25 home jersey (16 games, Assistant Captain patch, Rapid7 sponsor) sold for $4,850 at auction . That's the top of the collector's market.
Where to Buy
Shop.NHL.com — Full lineup, all sizes
Fanatics.com — Premium and Breakaway versions
Boston ProShop — Local favorite, game-used access
DICK'S Sporting Goods — Best Price Guarantee
The black-and-gold look travels well beyond Boston. Pastrnak's Czech roots make this jersey the top-selling NHL item across Europe. Czech sales spike 50%+ above baseline every time his name hits a new drop.
#9 Auston Matthews Jersey — Toronto Maple Leafs
Three Rocket Richard Trophies. Sixty-nine goals in a single season. A captain's patch on the chest. Matthews built something real in Toronto. The city hasn't felt this kind of belief in a long time.
The numbers prove it. Toronto sells 500,000+ Leafs jerseys per year — the highest volume in the entire league. Matthews' #34 leads that list, up 15% year-over-year heading into 2025–2026. The GTA alone pulls in $50M in NHL merchandise each year. That's not just fan enthusiasm. That's a full market.
Which Version Should You Buy?
Fanatics Breakaway (Blue, Captain Patch) — Moisture-wicking polyester, fight strap, tackle twill crest. This is the jersey 60% of buyers pick. $174.99
Premium Authentic Home (#34) — Sharp embroidered patches, new neck tape, pro-level build. Expect to pay ~$200–$250
St. Pats Throwback — The green-and-white heritage design carries a 2–3x collector premium . A photo-matched game-worn version sold for $10,000+ at auction.
Where to Buy
Fanatics / NHL Shop — Full #34 lineup, all sizes
Sport Chek (Canada) — Premium Home from $200 CAD
Lids — Bulk discounts available (10–20% on 50+ units)
Forty percent of Matthews jerseys go out as gifts. Youth sizing is up 25%. Someone on your list bleeds blue and white? This is the answer.
#10 Macklin Celebrini Jersey — San Jose Sharks
The 2024 NHL Draft's first overall pick doesn't stay available forever — and neither does his jersey.
Macklin Celebrini's #71 teal Sharks jersey sits in "special event item" status on Fanatics. It ships on a separate order. Backorder delays run all the way to May 21, 2026. That's not a logistics footnote. That's a demand signal.
Here's the investment angle most buyers skip right past. That $174.99 Breakaway in your cart right now looks a lot like McDavid's 2015 Oilers rookie jersey — original retail around $150, now reselling at $800–$1,500 authenticated . Celebrini is tracking toward Calder-winner territory. #71s bought now could hit 4–8x in value within five years .
Which Version Should You Buy?
Fanatics Breakaway (Home Teal) — 100% polyester double-knit, embroidered Sharks crest, heat-pressed name and number. Toss it in the wash — no special care needed. $174.99
NHL Shop — Men's, women's, and kids' sizing across multiple styles
Where to Buy
Fanatics — Official listing, free US shipping over $39
Belk — Premium version, free delivery
NHL Shop — Full Celebrini lineup, all colorways
Size down one if you're between sizes — the cut runs oversized by design.
NHL Jersey FAQs: Your Top Buying Questions Answered
Most guys overthink this. Here's what matters before you pull the trigger.
Are NHL jerseys true to size?
No. Not even close. Every brand runs on its own sizing scale. Assume your usual size fits, and you'll end up with a jersey that looks like a tent — or a compression shirt.
Adidas Primegreen Authentic : Order one size down for everyday wear. Go one size up for layering equipment underneath.
Fanatics Breakaway : Relaxed cut by design. Between sizes? Go smaller for a cleaner look.
Pull the official size chart. Measure your chest, waist, and arm length. For sleeves: T-pose, measure from the center-back of your neck to your wrist. A large in one brand is a medium in another. That's not opinion — it's just fact.
Adidas Authentic vs. Fanatics Breakaway — which one should you buy?
Depends on what you're doing with it.
Adidas Primegreen Authentic | Fanatics Breakaway | |
|---|---|---|
Price | ~$225+ | ~$135 |
Build | Recycled polyester, on-ice grade | Lighter double-knit, fan fit |
Best for | Serious collectors, game-day diehards | Casual wear, gifting |
Durability | 100+ washes, no degradation | 50–75 washes solid |
Buying a Bedard or Ovechkin to frame and hold value? Go Authentic. Wearing it to the bar every home game? The Breakaway is the smarter spend.
Is customization worth the extra cost?
Yes — stick to an official platform and it's worth it.
A blank pre-crested jersey from the NHL Shop runs $180 . Add a top-tier player like McDavid or Matthews, and you're at $225 . That gap gets you reinforced stitching, proper embroidery, and a jersey that won't crack after a season of washing. Heat-pressed lettering from a discount site starts peeling by game 20. The difference is visible. Don't cheap out here.
How do I spot a fake?
Three things to check right away:
Country of ice hockey apparel manufacture — Official NHL jerseys come from Indonesia or Canada. Says China? Walk away.
Lettering quality — Authentic jerseys use embroidered names, numbers, and logos. Screen-printed or iron-on lettering means a replica at best, a counterfeit at worst.
Price — Anything under $100 is counterfeit territory. The NHL has confirmed 70% of sub-$100 jerseys on open marketplaces are fakes.
Check for the holographic NHL shield, official tags, and adizero or Clima fabric labeling on authentic versions.
What's the best NHL jersey to give as a gift?
Matthews and Bedard lead gift purchases this season. Matthews pulls 40% of his jersey sales from gift buyers. Bedard's youth sizing dominates the under-25 buyer pool. Don't know the recipient's team? Bedard's Home Red or Matthews' Blue Captain Patch are the two safest picks. Both ship fast from Fanatics. Both carry Jersey Assurance coverage through the NHL Shop for any defects.
What if it doesn't fit?
The NHL Shop's Jersey Assurance program covers manufacturing defects. For everything else — wrong size, changed your mind — check the retailer's return window before you buy. Not sure about sizing? Go to a team store and try it on in person. That's the easiest way to skip the back-and-forth.
Conclusion
These jerseys aren't just fabric and stitching. They're flying off shelves because they mean something. Bedard's comeback story. Ovechkin's record-chasing legacy. Celebrini's electric debut. Every name here carries a story worth wearing.
Still deciding? Let the rankings guide you. The best-selling NHL jerseys of the 2025–2026 season show what the hockey world is excited about right now. Pick the player you believe in. Pick the team you bleed for. Or grab the rookie you want to say you backed from day one.
Don't overthink it. A great jersey isn't just a purchase — it's a statement.
Browse our full collection of authentic NHL hockey jerseys at berunclothes.com . Find your size before stock runs out. Then wear it like you mean it.
The puck drops. Be ready.
